JONAM
Edition 2025 Coming soon ….
A National Celebration of Mauritanian Handicrafts
This national gathering celebrates the vitality and creativity of Mauritanian handicrafts. It highlights the country’s cultural heritage through various events, exhibitions, and key moments.
Competition
Among the highlights of JONAM, a competition encourages Mauritanian artisans and creators to present innovative pieces that combine tradition and modernity.
The best projects are selected, supported, showcased, and rewarded, gaining increased visibility and professional backing.
Exhibitions & Activities
The selected creations are displayed in dedicated exhibition spaces, offering a prestigious setting to discover the originality and know-how of artisans.
Engaging activities and interactive moments allow the public to connect directly with the creators.
Closing Ceremony
The event concludes with a final ceremony, where the winners of the competition are announced and celebrated.
This moment honors the richness of Mauritanian handicrafts and the talents who keep them alive.
JONAM Objectives
Promote artisanal heritage
by highlighting the diversity of know-how, techniques, and creations from all regions of the country.
Encourage the transmission of traditional crafts
to younger generations in order to preserve a unique cultural heritage.
Stimulate innovation
by fostering encounters between tradition and modernity in artisanal creation
Strengthen the visibility of artisans
in national and international markets by providing them with exhibition and promotional spaces.
Support the economic development of the sector
by creating opportunities for commercialization and sustainable partnerships.
Foster exchanges between :
artisans, institutions, researchers, partners, and the general public, to enhance recognition of the role of handicrafts in the socio-economic development of the country.
Innov’Art 2024 competition
Building on the success of the Innov’Art 2024 Call for Applications, which mobilized dozens of artisans and creators across the country, this new edition seeks to go even further in supporting talent and showcasing Mauritania’s cultural wealth.
A dedicated video presentation accompanies this call, illustrating the spirit of the competition and giving voice to artisans who embody both heritage and innovation.
